Campaign made based on animals from the Best Friends Animal Sanctuary; the first 12 are posters featuring animals they have up for adoption at their main home shelter, and the poster text is set up to feel like the animal itself is talking to you. The next 11 are booklet covers and one inside cover of care guides for some of the specific animals they care for. Then some billboards play on the pop culture reference of pick me, choose me to pull at people's heartstrings; the last one is an app made with the help of AI for the coding to make a quiz to match a person to a pet. I made the specific pet profiles and chose the fonts and color scheme.